Ways to measure success for “conceptual” UX Design projects

3 metrics to help recent grads define success

“how exactly can you measure success of your designs that have not shipped?”

The usual metrics can’t apply to your conceptual projects since there are no real customers and business data available. You can’t outline how your new onboarding increased new users by X% or how the new designs improved retention rate or increased monthly active users. Yet having these hard numbers to back up your design are crucial.

Success Rate

This is the easiest metric to track. When assigning your participants task, keep track of how many users and how many tasks were successfully completed. Nielsen Norman recommends giving partial scores to the tasks to a partially completed task.

Task Completion Time

This metric measures the time it takes a user to complete the task from start to finish. It does get a little tricky, especially if you are asking your test participants to think aloud. However if you are working on a particular solution, this is a good method to compare your first usability test to your last usability test.

Net Promoter Score (NPS)

While the other two metrics mentioned are quantitative, NPS is qualitative. It measures the overall satisfaction of your participants. At the end of your usability test, ask “On a scale of 1 to 10, how likely is it that you would recommend [product] to a friend or colleague?”

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Phylicia Flynn

Interior Designer transformed into UX/Product Designer. NJ transplant living in the Midwest. Has an affinity for dogs, spicy food and coffee shops. phylicia.co