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Photo by Priscilla Du Preez on Unsplash

1. Peak-End Rule

This heuristic evaluation states that a user judges their experience based on their feelings at two specific moments, not on their average feelings throughtout. The two key moments that they judge on are the most extreme (peak) and the end.

2. Fogg’s Behavior Model

Motivation, ability and a successful trigger must all be aligned simultaneously for the user to take action. If the user’s motivation is low or a task is difficult to complete, it is unlikely the user will be successful.

3. Hick’s Law

The time to make a decision increases as the number of options increase. …


I am a User Experience Designer so I can’t help myself but to question antiquated systems. From the job seeker to the people on the hiring side, this process is a UX disaster.

Close up of hands typing on a laptop
Close up of hands typing on a laptop

let’s start from the job seeker’s perspective

Right now job seekers have not been blessed with a booming economy we’ve seen in prior years. The competition is higher and the remote landscape allowed companies to expand their talent pool.

After seeing one job posting had over 1,700 applicants, I thought to myself, “how will I be able to stand out in that giant crowd?”

I have one shot at a first impression and that’s solely through my resume and cover letter. My portfolio won’t even get a quick glance over if those two things don’t grab attention first.

Let’s think about it. Google “cover letters” and you’ll get the same basic formula over and over again. If I had to guess, probably 99% of applicants will follow this structure because it’s what we are told to do. …


A book discovery app for foodies

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Home screen, search overlay and search results

Brief


iPhone on yellow surface displaying Snapchat logo
iPhone on yellow surface displaying Snapchat logo
Photo by Thought Catalog on Unsplash

I know, I know, I know… Snapchat gets a lot of slack already. With every redesign, there are articles after articles on how they got it wrong. I don’t want to sit here and bash it; that wouldn’t make much sense since here I am still using it every single day. They’re obviously doing something right.

BUT there is one design flaw that gives me a massive panic attack every time it happens.


What I learned after I started to treat it like a UX Design project

first iteration

Or let’s call it the first pancake. We all know that the first pancake is always your tester… and usually not the prettiest. My first attempt at designing my portfolio was a hurdle. As part of a bootcamp, we had a 5-week phase at the end to develop our own personal brand, 3 case studies and a portfolio site. Sounds doable, right? I thought so too. And it is. But it was a hot mess.

One week to develop your brand, one week to design each case study, and one week to learn how to build a website and launch it all. …


24 accounts I wish I knew about at the beginning of my journey

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Photo by alex bracken on Unsplash

The best/worst thing about social media is how it uses algorithms and data to predict further content you might like. While the downsides to this can be extreme (have you seen the Social Dilemma yet?), I’m focusing on the lighter side:

When making a career change, overriding that existing algorithm to get it to display your new interests can be overwhelming and challenging.

Yeah, you’ll follow a lot of dud accounts and a lot of great ones before your discovery page finally becomes filled with all the content your heart has been looking for. So to save you some time (and help fight against that algorithm), here’s a list of 24 UX/UI accounts I follow to get you started!

the classics

1. Interaction Design Foundation

@interaction_design_foundation

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2. Nielsen Norman Group

@nngux

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3. AJ & Smart

@ajsmartdesign

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4. Dribbble

@dribbble

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the designers

5. Femke

@femkedotdesign

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6. Zander Whitehurst

@zanderwhitehurst

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7. Cagla Caglar

@ux.cagla

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8. Muhammad Abdull

@abdulldsgnr

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9. Ioana Teleanu

@uxgoodies

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10. Manuel Rovira

@manuelroviradesign

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11. Sajon

@sajon.co

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12. Brandon Groce

@brand0ngr0ce

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13. Alex Guevara

@alexindesign_

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14. Miriam Isaac

@misaac85

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15. Leo Gonzalez

@leeohgonzalez

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16. Patricia Reiners

@ux.patricia

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the informational & inspirational

17. UX Bites

@uxbites

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18. Uxcel

@uxcel.app

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19. UX Trends

@ux_trends

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20. Satisfied User

@satisfied_user

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21. UI Gradient

@ui_gradient

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22. UX Giotto

@uxgiotto

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23. Pix

@pix.ux

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24. UI/UX

@ui__ux

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Have questions or just want to chat? Don’t hesitate to reach out!

linkedin | twitter | instagram | email


Why do designers love physical books so much? Not sure but here’s a list of recommendations I’ve heard from the Adobe Max conference 2020.

Wall mounted shelves with books sorted by color
Wall mounted shelves with books sorted by color
Photo by Vladimir Mokry on Unsplash

Starting this off with a blanket statement: All designers love books.

Due to COVID taking over everyday life and social events, Adobe Max 2020 was moved virtual. I’d be lying if I said the former Interior Designer in me wasn’t excited to see into the speakers’ houses. Maybe I’m nosy but seeing other people’s living spaces has been a huge benefit of Zoom calls.

And one thing stood out to me on from the very first day of the conference; majority of these designers/artists are presenting in front of their well-curated bookcases. …


Don’t lie, I know we’ve all been there but now’s the time to push through it.

White neon sign on brick wall saying “this is the sign you’ve been looking for.”
White neon sign on brick wall saying “this is the sign you’ve been looking for.”
Photo by Austin Chan on Unsplash

Seven months into a pandemic. Seven months of working from home and motivating yourself. Seven months of what feels like the same day over and over again (what day is it again?).

While we all know it’s been hard for extroverts, I feel like it’s equally been as hard for us creative types. Although I consider myself an introvert, I still find motivation off of other people’s energy. The last few weeks have been hitting me the hardest. I feel like I’m at a block in motivation and in creativity. So how do I get over this? …


Lessons from the Post-Modern architect and industrial product designer

Exterior photo of the Denver Public Library
Exterior photo of the Denver Public Library
Photo courtesy of The Denver Public Library via Facebook

2015, Bright-eyed and bushy-tailed: just like every recent college graduate, I was ready to take on the professional world. I graduated from the New York School of Interior Design where I learned about all the architecture greats in history.

It was in my second semester when I learned about Michael Graves. Love it or hate his style, there’s no denying he was revolutionary. In a time where all design was moving to clean lines, glass facades, smooth industrial materials and the abandonment of classical architecture, the Postmodern movement was there to challenge it!

A few months after graduation, I was offered an Interior Design role at Michael Graves Architecture and Design. Words could not explain how excited I was to work for such an iconic firm and to learn from the best. …


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A satire relating to the 5 stages of grief

Denial

Get your cup of coffee, open your email, and see zero emails referring to the numerous applications you put out in the last two days. This can’t be right.

Am I connected to the internet? Is my email not syncing? Did my applications go through? This can’t be…

Anger

That caffeine kicks in and you’re feeling it. You try to bite your tongue but you can’t hold it in anymore.

I’ve been working way too hard for this! Why is the universe like this?! This is some bull…

Bargaining

You see your cat staring at you like you are a crazy person. Maybe you are a crazy person… but time to reel it in and put out good vibes. …

About

Phylicia Flynn

Interior Designer transformed into UX/Product Designer. NJ transplant living in the Midwest. Has an affinity for dogs, spicy food and coffee shops. phylicia.co

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